Book of The Month


Restaurant History Serves

As Roadmap for Success in Business


Dan Blumenthal, Dawn Dugle, and Jeff Good

Photo by Abe Draper Photography

Opening a restaurant is about as risky as dancing on a hilltop beneath a metal umbrella during a thunderstorm. Researchers tell us that 60 percent of new restaurants fail the first year and 80 percent fail before the 5th anniversary.

All of which is why the upcoming 25th anniversary of a popular Jackson, Mississippi, restaurant is of such interest. How did owners Jeff Good and Dan Blumenthal beat the odds? There are lessons to be learned from their experiences, whether you are planning to open a restaurant of your own, or writing a business plan to open any business.

Everything was about to change in Good’s life because he was about to lose his job, only to find himself, instead, partnering with a friend named Dan Blumenthal to launch not only a restaurant named BRAVO! in Jackson, Mississippi, but also two other trend-setting eateries, the ever-popular Sal & Mookie’s and Broad Street.

The restaurants are the brainchild of two passionately driven, but very different, visionaries. Jeff Good: a gregarious, larger-than-life networker who never met a stranger; and Dan Blumenthal: a focused and intense culinary wizard who thrives on adrenaline and controlled chaos. It’s a yin and yang relationship that has been at the heart of the business from the beginning.

If you’ve ever thought about, even for a minute, opening a restaurant, this is THE book for you to read.

What Others Are Saying About This book

“The BRAVO! Way: Building a Southern Restaurant Dynasty” by Dawn Dugle is the true grit story of two best friends whose polar-opposite character traits combine in the best possible ways to enable them to form and sustain a most remarkable and successful business model in one of the very hardest industries in which to succeed and endure. And even more astonishingly, to remain best friends throughout.-- Jill Conner Browne is author of the national bestseller “The Sweet Potato Queens’ Book of Love.”

If you’ve ever eaten a meal in Jackson, Mississippi you need to buy this book. If you’ve ever lived in Jackson, Mississippi you need to buy this book. If you’ve ever even thought about driving through the outskirts of Jackson, Mississippi you need to buy this book. “The Bravo Way” is a brutally honest, deep-dive and insiders look into the passion and dedication it takes to own and operate a restaurant in today’s challenging business climate. I have always been impressed by Jeff and Dan. I am more so now.-- Robert St. John is a restauranteur, chef and author of 11 books, including three collaborations with watercolorist Wyatt Waters.


About the Author

Dawn Dugle has worked more than two decades as a broadcast and digital journalist. During that time, she saw great stories that weren’t getting told, so she quit the news business and made it her life’s purpose to tell and share the good things that are going on in our world. Dawn is a Mississippian by choice, twice. She has written for USA Today, the Austin American-Statesman, the Clarion-Ledger, and the Jackson Free Press. She is currently employed as creative director at SuperTalk Mississippi, a talk radio network that covers the entire state of Mississippi.


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